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Senior Social Media Specialist

--مجموعة التنمية--

Job Vacancy at ALTANMYA – Senior Social Media Specialist


•    Academic Certificates

• University degree in Marketing, Media, or a related field.
• A master's degree in Marketing or a relevant specialization is preferable.
• Certifications in relevant social media marketing areas are a plus.

•    Practical Experience

• Minimum of five years of experience in social media management position.
• Experience with social media analytics tools and reporting.

•    Job Type

Full Time.

•    Working Hours

From 09:00 in the morning until 05:00 in the evening, excluding Fridays (8 hours per day, subject to adjustment according to ALTANMYA Group policies).


Strategic Thinking
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Communication Skills
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Creativity & Innovation
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Analytical Skills
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Project Management Skills
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Adaptability
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Collaboration
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Leadership Skills
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Problem Solving Skills
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Attention to Detail
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Technical Competencies

  • Platform Expertise: In-depth knowledge of various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and emerging platforms.
  • Content Creation: Proficiency in creating compelling and engaging content in various formats (text, image, video) optimized for different social media platforms.
  • Social Media Management Tools: Expertise in using social media management and scheduling tools.
  • Social Media Analytics: Strong understanding of social media metrics and experience using analytics tools (e.g., Google Analytics, platform-specific analytics) to measure campaign effectiveness and generate reports.
  • Paid Social Advertising: Proficiency in managing and optimizing paid social media campaigns across various platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Ads).
  • SEO & Social Media: Understanding of how social media impacts SEO and how to optimize social media content for search.
  • Graphic Design Basics: Familiarity with graphic design principles and tools (e.g., Canva) to create visually appealing social media content.
  • Video Production Basics: Understanding of video production and editing best practices for social media.
  • Influencer Marketing: Experience in identifying, engaging, and managing social media influencers.
  • Community Management: Proven ability to build and manage online communities, foster engagement, and handle customer interactions.
  • MS Office Suite: Skilled in using software applications such as Word, PowerPoint, and Outlook.
  • Soft Skills:
    a) Proficient communication abilities, both spoken and written, in Arabic and English.
    b) Ability to cooperate, plan, and function effectively within a team.
    c) Focused on details and committed to manage multiple projects and deadlines.

Roles and Responsibilities

  • Develop and execute ALTANMYA’s social media strategy to achieve marketing objectives and enhance brand presence.
  • Manage day-to-day operations of all social media channels, including content planning, creation, scheduling, and publishing.
  • Create engaging and high-quality content (text, image, video) that resonates with target audiences and drives engagement.
  • Manage and optimize paid social media campaigns to achieve specific goals (e.g., reach, engagement, conversions).
  • Monitor social media trends, tools, and best practices to identify new opportunities and improve performance.
  • Analyze social media data and generate regular reports on key metrics, providing insights and recommendations for optimization.
  • Manage social media budgets and ensure efficient allocation of resources.
  • Collaborate with cross-functional teams (e.g., marketing, PR, sales) to ensure social media efforts align with overall business goals.
  • Build and maintain relationships with social media influencers and brand advocates.
  • Manage and respond to social media inquiries, comments, and messages in a timely and professional manner.
  • Ensure brand consistency across all social media platforms.
  • Develop and implement social media guidelines and policies.
  • Contribute to planning and executing events, workshops, and annual conferences that reflect ALTANMYA Group's visual identity, ensuring social media promotion and coverage.
  • Communicate with the admins of external pages and groups to publish content on their pages for the purpose of growing our clientele.
  • Stay up-to-date on new social media technologies and best practices.
  • Train and mentor junior social media team members.
  • Complete any additional tasks assigned by the Digital Marketing Specialist.

•    Business Benefits

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Ongoing Training and Development
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Annual salary increment
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Annual Performance-Based Incentives and Rewards
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Mobile Line
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Professional Work Environment
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